How does a reporter go about getting an important story? Abiding by ethical issues bring the best results.
I’m a reporter.
What will I do to get an important story?
Cheat? Lie?
What will I do to move ahead in my company?
Use a hidden microphone,
To capture unsuspecting sources?
What will I do to appear important?
Plagiarize? Bug telephones?
Break into offices to get unsolicited information?
Abuse my clients’ confidentiality?
What will I do to keep my job?
Cover stories at others’ expense?
Be political?
But what can I do to begin being my true self?
Be fair! Be honest!
What can I do to be exceptional?
Be truthful! Thoughtful!
Dedicated! and ethical!
My job is strew with conflicts.
Should I take
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freebies? No.
A prize always seems to glitter before my eyes.
That’s won when my audience says,
“A job well done.”
It’s the strength of my character that counts,
As I reveal the true values of the profession.
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