Everyone’s a walking endorsement …
a brand name for an identity,
a cross-stitched tag for an image.

Wash with warm water, your indirect false worship.
Use mild soap to cleanse the marketing embedded deep beneath your skin.
Do not bleach the somber lies you blindly wear.
Iron flat your dreams, because you sold it to Calvin Klein and Starbucks.
Tumble dry low your memories, for you are a corporate slave-soldier.

Welcome to the dry cleaners of the omnipotent advertisement that is society.
Apparel is always promotional.
Too bad individuality isn’t.