the German government data protection agencies announced that it has suspended with Google Analytics privacy issues on the negotiations, and warned that using the Google Analytics tool of German companies may face legal action and fines.

Google may be forced to make concessions

Google offers website owners free of charge to visitors GoogleAnalytics analysis tool, the tool by tracking the IP address of visitor interaction with the website to collect data.German regulators said collection of IP addresses may be invasion of privacy.

The controversy once again, as in access to user privacy Google has a huge capacity, European authorities are deeply concerned, and may force Google to make changes to the standard services in order to comply with local regulations.

Data Protection Commissioner 约翰内斯卡斯帕 Hamburg, Germany (Johannes Caspar), said, IP address should be anonymous, and Internet users should be able to choose not to be collected IP information.

Google said the company’s negotiations with German officials did not know what end, and is actively resolve their concerns.

Google agreed last May, through the display only part of the realization of IP address anonymization, and the main browser for the launch of the related option, so users can choose not to collect IP information.

The impact on Google

Kasper said that Google is not enough of these moves, one of the reasons this option is not support for Apple Safari and other browsers. He said: “So far, Google’s measures are not sufficient. So we have interrupted the negotiations.”

Kasper said the German data protection officials may use Google Analytics business suit or a fine, because under German law, which Google has no responsibility.

However, the warning Caspar significant impact on Google, because it could no longer use the German Google site’s Google Analytics tool, which affects Google’s revenue.

Last summer, when Google announced the launch of Germany’s 20 largest cities in Street View service, caused an uproar. These cities over 240,000 families require Google Street View service in their homes will be the fuzzy processing.