No doubt, most people write microblogging just for fun, but do not rule out a first line of the “players” will develop into a micro-blog business. Reporter yesterday received an advertisement quotations show advertisers the microblogging out a lot of money advertising the price, “fan” of many bloggers rely solely on grass-roots advertising, no difficulty on the yuan monthly income.

“Fans” value = Advertising

“Fans” over 60 million purchase of 2,000 yuan / Article

Reporter learned from an advertising company, has covered the major advertising companies listed micro-Bo “has advertising value,” the micro-blogger quotation, the quotation has been circulated among several network marketing companies and advertisers to enter the line of sight .

Quotation shows that these micro-Bo’s “fans” at least tens of thousands the number of people, offer the lowest is 200 yuan / specific quotations in accordance with the “fan” of the number of adjustments. ”Fans” more than 60 million, offer for 2000 yuan /; “fan” number of close to 50 million purchase of 1,500 yuan /; “fan” the number close to 30 million, offer more than 1,000 yuan / bar; “fan” the number of 100,000 to 300,000 between the purchase of 500 yuan / 800 yuan / article.

“The offer is already very high.” A network in the advertising industry on the Beijing Morning Post, told reporters that “this is only the price of an advertisement issued. Even if a blogger only 10 million ‘fans’, if made three ads a week, So the weekly income of 1,500 yuan, 6,000 yuan a month, in order to earn the million is easy. “

Internet public relations firm “support number”

Grassroots bloggers the media equivalent of self-built

Lapping microblogging players may be more than running a number of micro-Bo, and their “base” throughout the major micro-blog platform, these platforms have numerous micro-Bo number.

Since the micro-Bo became an important part of network marketing has started in some network micro-blog public relations firm to “support number” so that when needed to help customers through multiple channels, release of information and initiate business activities.

“I think the ad is different from the micro-blog ‘navy’, the equivalent of self-built micro-media blog, the purpose is not to confuse the public. It’s a combination of practical information ads, sometimes back activities to help manufacturers initiate and maintain customer relationships. “In a network marketing company, Mr. Zhou said,” If celebrities can help mobile phone manufacturers on micro-Bo ‘lucky draw gift’, of course, grassroots bloggers can do, as long as the ‘fans’ enough and influential enough. “

Observer reporter

Blog advertising is more like micro-glance look at

Perhaps the emergence of microblogging advertising can change people’s views on advertising. People need advertising, so long as it is useful enough, accurate enough.Microblogging ads have a natural balancing mechanism, because if a micro-blog advertising taste too strong, then the fans will immediately cancel the concerns, which naturally reduce its value. ”Now the bloggers in their advertising or on very carefully, they often will publish advertisements and the subject of his daily combination of popularity they also value.” Zhou said.