If the sensation of the 3Q ended World War have not yet made the industry’s attention dissipated, then the long-rumored collaboration Sina and MSN to reach, no doubt for the people sow the seeds of concern.

Recently, Sina and MSN China announced a strategic cooperation agreement in China to complete the signing, formally entered into a strategic partnership. It is understood that this cooperation focused on technical and operational level, the two will conduct all-round strategic cooperation in many fields, in order to achieve Sina and MSN users in microblogging, blog, instant messaging, and other products of the one-stop experience .

The industry believes that this cooperation the two sides may expand the market for the IM big move. Some people think that this cooperation is essentially ulterior motives.Whether a simple cooperation, or strategic arrangements, no doubt benefit both, especially MSN benefited quite good. MSN dormant for many years but this force, together with Sina IM into the domestic sector, it can successfully occupy a good seating? Can the existing Internet market a stone?

MSN it a shot

MSN in China, five years into the rough indeed go hard. As a background of Internet companies with foreign investment in the Chinese market has been tepid, and Microsoft decided in March 2011 will be officially closed on the LiveSpaces blog services, so MSN users in China is about to find a shelter for displaced the Department is urgent. Prior to this MSN though other companies also had several strategic cooperation, but due to various reasons, the results are not satisfactory, the final is still difficult to get rid of its declining market share in China’s situation.

The successful work Sina MSN China, both benefit from each other not only make up the shortage to some extent also enhance its own strength. Liu Zhenyu, general manager of MSN China, said in an interview, MSN cooperation with SINA, is involved in both a good thing. In particular, MSN, his blog shut down soon, not only in time to present to resolve the impasse in the China market, real-time communication to improve the situation of poor operation and improve market share, but also greatly expand the space for future development.

MSN director of public relations, said Wang Yan, a user posted on Sina to it, and Sina blog’s content can be simultaneously displayed on the MSN. Meanwhile, MSN users blog, select the settling Sina, can achieve “a key move”, convenient, greatly reducing the traditional red tape inconvenience to users. ”Other features will come on line, there is no timetable.” Said Wang Yan, the two sides will also be in the content, mobile phones have cooperation, such as Sina known for its strong content can help the Chinese MSN portal site MSN network.