The cooperation of the Sina and MSN, plus Sina microblogging extensive influence is bound to a certain extent, led Sina and Netease, Sohu and Tencent these portals gradually increasing the gap, but also can greatly enhance the field of Sina’s position in the community .

It is reported that the Sina and MSN have denied that the two high-level cooperation and “3Q” war related. In an interview, Sina COO Du whether to cooperate for the “3Q” war responded that the cooperation of the two sides after a very long time to prepare and study, Sina can not have the ability to “predict” there will be “3Q War “broke out.She also stressed that Sina will not be any unexpected events within the industry co-decision-making, short-term interests can not influence long-term brand and competitiveness of any important role.

Statistical data show that the third quarter of 2010, Sina UC accounted for only less than 1% market share. So, you want to successfully enter the field of instant messaging and rapid place, is obviously very difficult. Therefore, co-Sina and MSN will not bring much impact the entire area and impact.

After the two together, the existing duplication of services and functions, through Microsoft’s open platform MessengerConnect, the user can use MSN account, log in directly to Sina and Sina blog microblogging; users microblogging Sina, Sina blog, updated content, can be simultaneously displayed on the MSN; addition, the two strangers Sina microblogging user interface can also chat via MSN. It is reported that, MessengerConnect Microsoft in October 2010 the worldwide launch of the development platform, the biggest function is to Microsoft’s social network, integrated into other web sites or applications. This is to some extent the impact of other IM platforms will carry genes for other services such as information, microblogging and so on. Meanwhile, in addition to the merger of the two user camp, the future can not be ignored. However, due to the definition of MSN’s audience is relatively narrow, Sina UC, also have the appropriate user groups, restrictive, and therefore want to take advantage of these areas, half past one will also not do, after all, are giants in the field has a large user groups.

The view that the industry, the Internet giant “Wheel Village” is normal, but no one is relying on “integration” made out of, innovation, and continue to meet customer needs, to be invincible. Technology is benevolent. Looking at the most influential of the four portal, among them, and there is an upward trend, coupled with the cooperation with MSN, will greatly enhance its overall strength. Now, all giants put efforts aimed IM market, after all, who do not want to give up this letter in the fat, the market disputes much worse. Thus, the Sina and MSN for the cooperation, the need to wait and see the long-term effects.