TechWeb: First introduced to the man socks it, buy a package of socks, phased delivery of the model is very special.

Chen Bole: men socks, men socks is a professional delivery service, dedicated to those who do not like to wear socks with holes, but not any time to buy new socks for the men. Under the single socks in men one year after the site, customers will be sent regularly received new socks, new socks will be based on your season and weather conditions automatically adjusted. Man socks commitment goal is to “simple, flexible, fast.”

TechWeb: men socks, which the main user group for it? What people are buying socks?

Bole Chen: First of all our customers are men. Men’s socks are sock business selling socks, the current positioning of the sub-groups of business men. You can also put a man socks as a special gift to the man that you care.

TechWeb: E-commerce is the entrepreneur and the VC is a promising area, how did you think of doing “man socks” in this segment in the market?

Chen Bole: the market is not my first thought, the following will further detail.However, the needs of this project is indeed my own real, I am a programmer background, the problems are basically the programmer, is the kind of lazy house. Not afford socks, went to the supermarket and forget to buy socks are not worn until only casually in the street, “four pairs of ten” to deal with it.

Wearing socks a few times this quality, or is broken, or black socks, white socks, and not long again entangled. Until I saw the reports of foreign-related black socks, only know that I’ve always wanted the service.

TechWeb: Europe has a similar website BlackSocks (black socks), and also very successful, has to do sales of 10 million pairs a year. Web site set up, its worth learning it? Made in China, local, and what to improve it?

Chen Bole: men socks, the pattern has been popular for a long time in foreign countries, you mentioned BlackSocks be the lead person in this field.

China in this field, the last two years has been a pioneer. So men socks in the country is nothing new.