Before making a man socks, I have experienced BlackSocks service, details of their services, products are very satisfied. However, because the reasons for sending time and price, leading to the end I can not choose them.

A few pioneers of the service, individuals fortunate enough to have experienced, from personal experience, results, also did not grasp the “BlackSocks mode” of the essence.

Others do not work, why not try it yourself. So start in the creation of man socks, put target is more suitable for China to do the male socks delivery service.

At present, e-commerce credit system is not perfect, the package can be user acceptance mode is still unknown.

In ensuring the quality of products, men socks, first of all emphasize that the “service” word. We now see those incredible website terms, such as unconditional refund do not ask the reasons, 365 days return guarantee, similar to these are around the “service” set.

We always believe that good product speaks for itself, but also welcome you to experience our products and services.

TechWeb: sock market, in addition to Taobao, e-commerce site where customers, etc., as well as maintenance of specialized cotton socks site, compared with them, you think what their own advantages, as well as what needs improvement?

Chen horses: a man selling socks is a service, a concept, but also a way of life. So where to get off with a man socks, cotton dimensional comparison of these sites to sell products is not appropriate.

Man socks are the advantages of a product focus, of course, should also be understood as this is one disadvantage.

The two founders of socks before the men are engaged in the Internet industry, to almost zero socks industry experience, and good men currently on sale are brand socks men socks, quality brands checks.

If you do own brand since then the business line is we need to learn and be strengthened.

TechWeb: the future, men socks category will expand to the woman, the other products next to the skin to expand it?

Chen Bole: no immediate intention of expanding product lines, the early to mid stage, should focus on good socks for men or mainly in this area.

TechWeb: How do sock market? Man, lazy sock market, is a very small minority? How much living space?

Bole Chen: First of all, men are generally lazy, and this is most men do not like shopping in one of the reasons.

Second, the socks are a necessity, can be understood as a rigid demand, this demand is the long-term stability.

Everyone says that men earn the money is not good, in fact, this man is the most loyal consumer groups. Electrical business from 2009 statistics, the male consumer market as a whole contributed 58%.

Male socks market itself is a niche market right, a niche market can do fine, I believe that should still have a chance.

BlackSocks can sell 10 million pairs, China has more people, men socks, why not.

TechWeb: men socks to take what the profit model? Whether investment in profit or received, the site operations support mainly rely on it?

Chen Bole: men socks profit model is the annual subscription package, pre-paid model, men socks sold the products and services. No profit. Project on the line, angel investors have expressed their intention to invest, currently in contact. Currently operates basically by the founder of their own money, as well as industry support and help of some friends.

TechWeb: introduced to the team, right? You have said that the first is mainly responsible for you and your spouse the entire site, so now? What are your own experience? These experiences of entrepreneurship for which help now?

Chen Bole: I love is still responsible for the entire site. I have access to the Internet industry since 2000, has been engaged in technology development related posts.Programmers, project managers, technical department manager has done.

These years of work experience, so I have a deep love for the Internet, hoping that one day, and can accomplish something in this field their career.

Rapidly changing Internet industry, a good Idea is important, but how to achieve, to run your Idea, in the entrepreneurial process should be the more important.

No technical support is not enough, only the technical but also never do, this is me, the biggest since a programmer business experience. (Kexin)

TechWeb: Thank you!

Note: Talks interview series, focusing on the development of domestic and international creative team, including but not limited to culture, media, music, movies, Internet, mobile Internet and other Internet-related innovation in pan.