Another early 1990s comedy.

In the late 1940s, Edna Eckles became the first woman economist employed by the Australian Government.   She worked for the Federal Treasury, then the Reserve Bank, for a combined total of more than thirty-five years.   By the time she retired in mid 1983, Edna was famous throughout Canberra for her ability to balance budgets and prevent unnecessary spending.   After her retirement, she became almost legendary in her local neighbourhood for her ability to always get value for money.

Although value conscious by nature, as well as by training, Edna had never spent much time on shopping throughout her lengthy career.   The demands of her job had made it necessary to purchase whatever she needed from wherever was handiest.   However, after her retirement she finally had time

to be more selective.

Initially Edna shopped at the local SSW store, both because it was only two streets from where she lived with her husband Owen, and because SSW always seemed to have plenty of specials.   Until one day she stopped to query the price of three items.

“I’m certain I saw them advertised on TV last night as specials,” she said.

“Sorry, but I’ve got no record of it,” insisted the sales girl.   She carefully scanning her list of weekly specials.

“But I’m sure that I saw them,” insisted Edna.

With a long queue of people behind her, she had to make a quick choice: to buy the items and possibly waste money, or to not buy them.   After a moment’s hesitation, Edna allowed the three items to be returned to the supermarket shelves.

That night she carefully watched the television all evening and was rewarded by seeing an advertisement for the three items on special.

“Oh it’s at Woollies,” said Edna aloud, waking her husband Owen, who had fallen asleep in front of the television.

Early the next morning, Edna walked down to the local Woolworths store, pleased to be able to save more money.

Then, for the next six weeks she divided her shopping between SSW and Woolworths.   Until one day she received a weekly circular from Coles New World, advertising specials which included items which neither of the other two stores had on special.   This time it took her all of six minutes to realise that if it was cheaper to divide her shopping between two or three supermarkets each week, then no doubt it would be even more economical shopping at even more stores.

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