In an interview published by Forbes , DeJoriatalks about his childhood lived in poverty and how it managed to raise two successful companies in America. ” I grew up in downtown Los Angeles and I knew I had a precarious situation, because everyone around us just lived. I remember that one day, when I was in high school, my mother came home and told us my brother and me ‘We only have 27 cents, but we have food in the refrigerator, we have a small garden behind the house, We are happy, so we’re rich ‘” , remembers billionaire today. John Paul DeJoria is the son of an Italian immigrant, grew up in Los Angeles suburbs, where parents divorce, he used to spend most time on the streets. The new year started selling Christmas cards and papers to support his family. When the mother could not maintain himself and his brother, sent to orphanage. Although she spent her childhood on the streets, and the attitude changed when a high school math teacher said she will not do anything in life. He graduated high school in 1962 and enlisted in the Navy, after previously tried several jobs, from janitor to the salesperson. DeJoria joined the hair care industry when he joined Redken Laboratories , but was quickly dismissed as a result of disagreements he had with the boss. In 1980 the company made ​​its own hair care products - John Paul Mitchell Systems , along with your hair stylistPaul Mitchell, the deal to borrow $ 700. The company has annual revenues of more than 900 million dollars. Things did not go well from the beginning for the second time in his life, he returned to the street. ” When I started with John Paul Mitchell Systems, in 1980, I lived in the car two weeks. When things were worse than now, when inflation was 12% and unemployment exceeding 10% , “recalls the businessman about beginnings. The second company, which he founded in 1989 - Patron Spirits Company - selling over 2 million boxes of tequila per year. He put on his feet and a chain of nightclubs, which he sold in 2006 for $ 350 million dollars. How did DeJoria to become the child of prosperous business street in humans and, especially, what he advises young entrepreneurs ” We must consider two things. First – be prepared to be rejected by people being told they do not need the products we sell. Be aware that, before they open a door, close the other 100 are in the nose. The second – the difference between a successful businessman and one without success is the one who is successful at doing all the things that unsuccessful does not want to do. Whatever is working in the field, to ensure that their products are so good that everyone will want to do business with them , “advises DeJoria young people who want to be successful in business.