The Italian company A.P.P.A.P. Psychiatric Articles For private practices has achieved extraordinary success with his single article “sofas for psychoanalysts Sigmund.” Despite the voices of various Cassandras on duty, who advised the property to widen the choice to other products in the months of September, October and November the APPAP peaked in sales, therefore, an extraordinary economic success. This is even more strange if you think that in order to buy a bed, the company requires as a prerequisite the enrolment as a mamber of SPI Italian Society of Psychoanalysis, which further narrows the customers. “We do not sell to psycologist oe non-members SPI  or to so-called savages psycchoanalists, much less to generic psychotherapists for the good name of our company says the engineer Schizzo responsible for the commercial sector. ” The surge in sales was achieved after the publication of an article in the scientific journal “Practitioner” where it was shown that using Sigmund sofas the result of psychoanalysis improved permanently. The analysis time dereases of  30%, ie from a lifetime to thirty-thirty-five, and resolution of problems presented by patients is complete and final. All this may seem strange to a newcomer, but the official psychoanalysis has always given the utmost importance the setting  and the symbol of psychoanalitic is just the classic psychoanalyst cot. Lately there are two models available: the first lined with neurotic hair and the most expensive lined with schizophrenic hair: It ‘a charge that a good professional must do!