The census takes into account every body. Therefore, that is also freedom of expression. To count in society is also to have the right to expess yourself by the way you dress to convey a message which can constitute a cultural heritage for generations of today and of tomorrow.

To make good money out of the internet you need to have a page that generates a large number of hits. A page that people get addicted to. How about a website that is, on the face of it, an aid to quitting smoking. But under the covers is a way of collecting information about smokers and their habits and has a totally addicted community of users who are constantly clicking on all those lovely adverts? And It could be a perfect iphone application.