Lets begin by having you answer a few simple questions, each question will have points. After you finish answering the questions add up all your points and see where you fit on the scale below.

Do you wait to see if a certain marketing technique will work before you decide to use it?

Can you see trends before they happen and setup a marketing campaign for it?

Are you the type of person who needs proof something will work before you try it?

Is your main source of income from a job or from a business you started? 1 Pt job  2pt  business

Have people told you that you are a risk taker ?

Will you rather lose money by playing it safe versus taking a risk to earn money ?

Must you see a celebrity using a marketing tool before you know its worth trying ?

If you answered no to a question give yourself 3 Pts, if you answered yes to a question give yourself 2 pts

Then add 1 point for job and 2 points for business. For a total of 17-18 points you are a leader and if you get a total of 15-16 points you are a follower.

What is the benefit of this practice test?

Knowing what type of person you are when it comes to marketing online will help you become a better marketer. If you are a person who likes to play it safe it could work in your favor or it could not depending on what type of products you are trying to promote. If you are a risk taker it could work against you when dealing with a particular niche in your campaign.

So it helps to be a little of both in your marketing strategies. Successful people test to see which methods will work for each demographic that they are trying to reach. Through testing and study you can find out that something as simple as changing a photo or a word in the title of your PPC advertisement will increase your conversions and sales.

No matter if you are a leader or a follower you will need to spend some time figuring out how you are going to promote your products online to make a profit.