There are all sorts of naming strategies such as acronyms, metaphors, key attributes, invented, positive connotations and many more. The one denominator which separate creative company names from mediocre to superbly memorable, is the degree in which the specific name engage a human mind.

Many business owners opt for descriptive and informative company names, which leaves nothing to any imagination. They do not realize that context surrounding a name defines what they offer or do. It is the process of choosing a company name and not the actual people who choose it as we think names has to run through an acceptable system. We as humans associate the name with the product and often refuse to see beyond the answer in front of us. Free associations in regards to whether a name is good or bad make us often choose the wrong name.

An engaging name however will make you lean forward, ask again, what is the name, inviting more information on the name, and pursue a conversation on the name you just heard. Any good will invite a discussion and not elimination. Take for the example the well-known website of Amazon. Many people who do not know Amazon will wonder what it is about as it is inviting and open.

If it was called |”online sales” it would not have attracted even a quarter of their current customers. Such a name also allows the company to grow in a million different directions and a company owner will not be tied down being to descriptive. Creative company names will describe and evoke, explain and engage and the name will enable a business owner the freedom to let a single word or two be like a painting, where a picture paints a thousand words.

Business owners choosing the right name for their business need to trust in the power of context to fill in the blanks left. Take note that weird does not work as you do not need confusion and bewilderment, but a desire to tell more. The power of a business name lays in the innovative thoughts, which you may discard as nonsense, but will bring you business in the future.