There is a lot you would expect the advertising industry to do – including using sexual attractions like beautiful people in wet or barely any clothes. Well, now a Danish toy-producer has found a new way to attract male, adult customers. In their latest ad campaign (we don’t really know if that was made by the original Danish company) they want to work against the prejudice that Lego is a toy for children. Take a look at them and see for yourself.

As you can see, the creator of this (fake or not) advertising campaign is trying to set a mark and justify his or her addiction to Lego. That could be one reason for setting up that campaign as well. What do you think? Is that appropriate?

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