Details.
I have measured the market and segment share of two route of Oxygen Territory and one route of New Market Territory .I have collected date of 25% out lets of total route and then it is multiplied by four . It can mention that any research date is not absolutely correct .But can take assumption about a nearest figure .May surveyed share is as follows :
Segment Share Of medium segment (Per stick TK .1)
G.E.C Territory :
Market Share Match :
|
Name of Match |
Brand wise Market Share |
|
Wilson Match |
12% |
|
Dolphin Match |
65% |
|
Rocket Match |
0.68% |
|
Rajdhani Match |
4% |
|
Varasha Match |
0.78% |
|
Pangas Match |
17.54 |
Market share of Medium brand Cigarett
|
Name of the Cigarette |
Brand wise market share |
|
Golden Hill |
63% |
|
Gold hill |
5% |
|
Navy |
12% |
|
Sheikh White |
7% |
|
Marise |
3% |
|
Star |
10% |
Market share of low brand cigarette
|
Name of the Cigarette |
Brand wise Market Share |
|
Wilson |
65% |
|
5-Star |
11% |
|
Sunmoon |
22% |
|
Super king |
2% |
Competitive analysis /Analyzing competitor
Already I have identified the main competitors of JML as well as the segment and market share of those. Now it is shown who is the market Leader, Challenger ,Follower, and Nicher .
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