This is the piece that I made in our Advertising Campaign as part of our culminating activity as fourth year in the annual event of the Department of Advertising and Public Relations at Polytechnic University of the Philippines entitled, Ad Clash where each group are given a particular client which is Araneta Center to conduct a full blast Advertising Campaign. Each section will compete and the best proposal that the client will choose will win the clash.

            In our group, one of our proposals is a jingle with its tagline “The Heart of the Metro”,

            I have been to different places

            I have seen so many faces

            But then there’s a place, so perfect, so right, so real

            Araneta Center has everything here

            When I’m here there’s no doubt in my mind

            I can leave all my fears behind

There’s a better life

There would no better place

Than having you here

Araneta Center the heart of the metro

It’s for everyone and everybody

Different people different places

They have what we want and what we need

Different voices different choices

They have it all come with me

Araneta Center has everything for you

When I’m here there’s no doubt in my mind

            I can leave all my fears behind

There’s a better life

There would no better place

Than having you here

Araneta Center the heart of the metro

Araneta Center the heart of the metro

            The song described how Araneta Center became valuable to the lives of every people that have been there. Considering the fact that it is located in Cubao, Quezon City wherein a lot of terminal from different provinces are located as well as a passageway for the people living and working around Metro Manila.

Rextherfire

                                                                                                                                                February, 2003