This strategy has been employed in hundreds of school activities from math to reading.  Product developers have been trying to make learning fun for ages. 

But what about other things?  What if a group (Volkswagen, actually) of do-gooders wanted to improve the lives of everyone- adults and children, through simple day to day choices. Can people be convinced to Take the stairs instead of the escalator? 

Watch and find out how a bit of music turns the world around.

The amazing thing is it works!

66 percent of all people took the stairs instead the escalator.  Well, we cant all put a musical staircase in our malls and subways but these people are on to something- even if it isnt practical you have to admit its very entertaining.