I am proposing a theory that explains the fundamental principles of human kinds decision making process. I call this theory The Pleasure Factor. It is so simple that is relatively easy to complicate. I will do my best to explain it’s principles as direct and simple as possible.

Principles of The Pleasure Factor

1. No decisions made by human beings are made by our conscious minds
2. No decisions are made to be helpful, mean, kind, or generous
3. No decisions are made to benefit anyone or anything other than the decision maker themselves

So what is this Pleasure Factor?

In a nutshell, the idea of the Pleasure Factore is that all decisions us humans make ARE MADE FOR US, but not BY us, consciously speaking. We think we are making the decision, but we are wrong.

Let’s say the Pleasure Theory is a box in our brain. A decision needs to be made. For example: I cheated on my wife. Should I tell her? This question is then filtered through the Pleasure Factor box in our brain (mind you this is a metaphor). Now, the Pleasure Factor theory works as follows… In ANY situation or circumstance the brain will choose the decision that will follow with the most pleasing consequence. UNFORTUNATELY, the brain will not choose what is more pleasant for your wife if you had cheated. It ONLY chooses what is more pleasant for the decision maker. So let’s say it chooses that you tell your wife. The decision was based on the fact that it would have been more pleasing for you to live an honest and guilt free life with your wife. It did not make that decision in your wife’s best interest.

The key component of the Pleasure Factor is to ALWAYS pick the decision which has the most pleasing outcome. Some decisions will have unpleasant outcomes either way you go, but as I said, whatever is most pleasing will be chosen. It’s kind of like having your decisions balanced on a scale. The more pleasing, the heavier, hence the chosen decision.

I theorize that the reason for the Pleasure Factor is amazingly simple. I believe that is is for our general well being. As a living creature, we fight to survive. Our bodies have built in this Pleasure Factor to reduce as much stress as possible. As if we don’t have enough! It is an unbelievably effective process. It works in every aspect.

To summarize my theory, the Pleasure Factor will work to eliminate as much DISPLEASURE as possible in the dedicated attempt to make life simpler for humans. It’s goal is to keep us stable so we can focus on survival and have a better chance of it. It is not a bad thing, it is just another way that LIFE promotes LIFE. This theory may appear to suggest that humans are selfish and care only about themselves. That is untrue. I assure you the Pleasure Factor is just evolutions way of keeping us alive. Where would we all be if we were truly selfless and put others before us? We would have became extinct a long time ago!